Customer Success Product Pages

The original Customer Success web pages were outdated and no longer reflected the modern Salesforce brand or the growing value of these programs. The goal was to completely refresh the experience—making it feel visually engaging, easy to navigate, and aligned with the broader Salesforce.com web presence.

I led the creative direction of the redesign, working closely with another designer, a developer, content strategists, and Customer Success stakeholders. Together, we migrated the Customer Success Overview, Professional Services Overview, Standard Success Plan, and Signature Success Plan pages into the new Salesforce UX system.

A big part of my role was thinking through the overall user experience—figuring out how to structure each page so it made sense for someone who might be learning about these programs for the first time. I created all the page layouts and website blades, sourced and recommended product screenshots and imagery, and designed visual compositions that made complex content feel clear, digestible, and approachable.

This project also took place during the launch of Agentforce, a major product rollout that was still evolving throughout the design process. I needed to stay flexible and proactive, building a modular design system that could adapt to shifting messaging and last-minute changes without compromising quality or consistency.

The result was a cleaner, more intuitive experience that better represented Salesforce’s Customer Success offerings and made it easier for users to understand the support available to them—no matter their familiarity with the programs.