Dreamforce ‘24 Watch Party Playbook
Tools Used: Adobe InDesign, Adobe Illustrator
Skills Used: Page Layout, Typography, Cross-Team Collaboration, B2B & Digital Marketing, Art Direction, Branding & Identity
The Dreamforce ‘24 Watch Party Playbook was created to help internal teams host fun, engaging watch parties around one of the biggest Salesforce events of the year. Whether teams were gathering in person or virtually, the guide made it easy to bring the energy of Dreamforce to life—offering tips, planning tools, and shareable content to help spark conversations around CRM, AI, Data, and Trust.
For this project, I handled the layout and visual design, working within the existing Dreamforce brand style guide to create a playbook that felt both exciting and easy to use. My focus was on making the content feel approachable and inspiring, so teams could dive in and start planning right away.
From email templates to checklists and social-ready graphics, the playbook brought everything together in one polished, accessible format—designed to help partners create their own memorable Dreamforce experiences.
