Moose Vinyl
Tools Used: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Figma
Skills Used: Branding & Identity, Art Direction, Logo & Visual System Development, B2B Marketing, B2C Marketing, Print & Digital Design, Leadership
Moose Vinyl is a mobile app designed for vinyl collectors, combining music discovery with community connection. I led the creative development of the Moose Vinyl brand from the ground up—designing the logo, establishing the color palette, selecting imagery, and defining the overall visual identity. The goal was to create a brand with a vintage feel, while still feeling fresh and modern enough to stand out in a crowded digital space. It was important that the brand captured what vinyl enthusiasts love most about collecting records—the warmth, nostalgia, and sense of comfort that comes with it.
I designed a cohesive brand system that translated seamlessly across digital, print, and physical touchpoints. This included everything from internal documents and presentations to B2B marketing and consumer-facing promotional materials.
Beyond traditional design work, I also helped bring Moose Vinyl to life through event activations and commercial film shoots, creating immersive brand experiences that reflected the spirit and passion of the vinyl community.
